According to Justin Kistner, who is a ‘’social evengalist” at Webtrends, a web analytics company, the social media era is set to peak in 2012.

THE 2010 FIFA World Cup South Africa kicks off on Friday and, almost everyone is going to find something to do with football.

BEFORE we all became completely wired to Facebook like some freaky prequel to Surrogates (I don’t know why I’m even referencing that wretched movie), there was a time when football banter used to take place in the non-digital world, believe it or not.

Following the exciting live telecast of the Golden Globes Award on the red carpet, social media is again being used by Hollywood.

Some of you might be like me, and find it hard to understand why there are people out there who aren’t so keen to accept social media and recognise its usefulness.