IT’S 2011 and “social” is the buzz word.

WHEN Sohaib Athar (@Really Virtual) sent tweets out about the “rare event” – a helicopter hovering above Abbottabad, a city in Pakistan – a few nights ago, he didn’t imagine that he would be credited with “breaking” such an important piece of news.

IF YOU are a regular reader of the New York Times online, your days of reading its content for free are numbered.

BAD boy actor Charlie Sheen (of the top-rated television sitcom Two and a Half Men fame) is the latest Hollywood celebrity to take Twitterverse by storm.

TEN years ago, pretty much the only contact I had with fashion and beauty were through magazines I read during the occasional trip to the salon.